Procter and Gamble have once again gambled and lost, thanks to their Gillette razor line’s penchant for virtue-signalling.
Last week, Gillette drew massive criticism after they posted a photo of a dangerously obese woman on Twitter, urging women to “Go out there and slay the day.”
P&G’s attempt at being “body positive” quickly backfired, attracting those accusing the company of promoting obesity and those more than happy to attack the “plus-sized model,” Anna O’Brien.
“Please stop. Promoting this is dangerous,” one commenter said. “Being unhealthy is not a good thing.”
According to the Daily Mail, Gillette Venus -the feminine hygiene line- doubled down, defending O’Brien’s size.
“Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown,” the account tweeted.
Gillette has already declined in popularity, thanks in no small part to their campaign against “toxic masculinity.” Airing a commercial that criticized everything from roughhousing to Al Bundy, the ad ultimately backfired on the company by alienating men with a broad, generalizing brush.
“There are only, in the end, two options. Either we let boys act like boys or we force them to act like girls,” author Matt Walsh explained to the Daily Wire. “But the latter option makes as much sense as forcing girls to act like boys. You wouldn’t demand that your daughter stop playing with dolls and go out and wrestle in the grass instead. Why should we demand the reverse of boys?”
Go out there and slay the day 💪🏼 📸 Glitter + Lazers pic.twitter.com/cIc0R3JfpR— Gillette Venus (@GilletteVenus) April 3, 2019