The box of the new Together With Pride cereal features a variety of Kellogg’s characters – Tony the Tiger, Snap, Crackle and Pop, Toucan Sam and the frosted Mini Wheat.
Together With Pride, Kellogg’s said, “celebrates everyone having a seat at the breakfast table together.”
The limited-edition cereal created by Kellogg in partnership with GLAAD will be available nationwide in May just ahead of Pride month in June.
“The delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. The cereal marks the latest chapter in a years-long partnership with GLAAD and is the evolution of the fan-favorite – All Together Cereal – which previously was only available online,” Kellogg’s said.
Kellogg will donate $3 of each box purchased to GLAAD when customers upload the receipt to the Kellogg’s Family Rewards site through Nov. 30.
Suggested retail price for a 7.8-ounce box is $3.99.
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