With nearly a year since the passing of Ronald Lee “Gunny” Ermey of Full Metal Jacket fame, world-renowned firearms manufacturer Glock had a tall order of filling his shoes as spokesman. While there may never be another “Gunny,” his replacement is a legend in his own right.
Veteran, martial artist, producer, actor and business owner Chuck Norris has been appointed to be Glock’s new spokesman, sending squeals of delight through the ranks of Glock fanboys, law enforcement (which makes up a large percentage of Glock sales), military personnel and fans of 1980s action films.
“Chuck Norris revolutionized and ushered martial arts into the American mainstream just like GLOCK revolutionized firearms by inventing and commercializing polymer-based pistols and the SAFE ACTION System” said Josh Dorsey, Vice President of GLOCK, Inc. “Having him represent the GLOCK brand brings two iconic names together that are mutually committed to perfection and their fan base. We couldn’t be more excited about this partnership.”
According to Ammoland, the iconic action hero is also thrilled to be on board.
“I’m honored to partner with this world-renowned brand,” said Norris. “The values that I have built my life and brand on—tough, real, constant and powerful—are echoed in everything that GLOCK does and creates. Let me put it this way, if I ever decided to go into firearms, there would be no point—I would just be recreating what GLOCK has already built. The only thing that would change is the name.”
So the real question is, will Chuck Norris carry a Glock, or will a Glock carry Chuck Norris?
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