Taco Bell starting a ‘Drag Brunch Tour’ at select locations

Deb Kiner, pennlive.com

Taco Bell said today it “is rolling out the purple carpet for a new immersive fan experience: Drag Brunch.“

Starting in May, the Taco Bell Drag Brunch will be at several cantinas in select cities.

Shows will be hosted by drag performer Kay Sedia and will also include performances by local queens and kings.

Fans will be treated to “visual backdrops, craveable breakfast menu items, thrilling lip syncs and extraordinary high kicks and dips.”

What would brunch be without food? Those attending will find a new $5 Bell Breakfast Box and new Cinnabon Delights coffee.

The new breakfast box includes a Grande Toasted Breakfast Burrito Sausage, hahs brown, two Cinnabon Delights, and a drink.

Taco Bell the tour is designed to celebrate the LGBTQIA+ community and create “safe and welcoming spaces for all.”

The Taco Bell Foundation is providing a grant to the It Gets Better Project to expand workforce readiness resources for LGBTQIA+ youth around the globe.”

Each Drag Brunch will have dedicated time spotlighting the It Gets Better Project and provide attendees with information on how they can get involved.

“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful artform of drag and its influence in culture with their chosen families,” said Sean Tresvant, global chief brand officer at Taco Bell.

“Taco Bell Drag Brunch was concepted by Live Más Pride, Taco Bell’s LGBTQIA+ Employee Resource Group, which has played a major role in driving awareness of and meaningfully supporting LGBTQIA+ communities both within Taco Bell and the communities we serve and operate in.”

The tour dates are:

  • May 1, Las Vegas
  • May 22, Chicago, Wrigleyville
  • May 29, Nashville
  • June 12, New York, Times Square
  • June 26, Fort Lauderdale

And don’t forget, Taco Bell has brought the popular Mexican pizza back to the menu on May 19.

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